"Play" it again, Dave?

From Jason Dvorak <xxxxxx@home.com>
Date
Okay, while procrastinating from my review stack today (working vacation,
woo hoo!) I stopped by the book store and discovered 2 new magazines. One is
GameNow, which was Expert Gamer, which was EGM 2. The other was Play, which
to my surprise has Dave "Can't run a mag right" Halverson as the EoC and
presumably the creator.

Did I miss the trend where magazines need to rename themselves every two
years or just get dropped in favor of a new one? Isn't this Dave's third
outing as well? (Die Hard, Gamers Republic, and now Play)

-Jason
Who would have killed to see Mortal Kombat on the Duo